1. Introduction

This Cookie Notice (“Notice”) explains how Astreya, Inc. and its relevant affiliates, as listed in the Privacy Notice (collectively, “Astreya,” “we,” “us,” or “our”), collect and use cookies, web beacons, pixels, tags, session replay tools, and other tracking technologies (collectively, “Tracking Technologies”) on our Site. For the purposes of this Notice, the term “Site” refers collectively to https://astreya.com and all other websites operated by Astreya that link to this Notice.

2. What are Tracking Technologies?

• Web cookies: A web cookie is a small text file placed on your device’s hard drive by a web server. Cookies contain information that can later be read by a web server in the same domain that issued the cookie to you. Some cookies are used only when you engage specific features or select certain preferences, while others are always active.
• Pixels, web beacons, and tags: Pixels, web beacons, and tags are types of code or transparent graphics that contain a unique identifier. These technologies provide analytical insights into user experience and help us tailor our marketing activities. Unlike cookies, they are embedded invisibly on web pages or within emails.
• Session replay tools (in accordance with applicable law): Session replay tools record your interactions with the Site, such as how you navigate through the Site and engage with our webforms. This information helps us better understand your experience and identify technical issues that visitors may encounter.

3. How Does Astreya Use Tracking Technologies?

In general, we use Tracking Technologies to ensure the basic functionality of our Sites; remember user preferences (including your preferences regarding Tracking Technologies); improve the delivery of our Services; maximize the performance of our Sites; provide offers that may be of interest to you; measure the effectiveness of our Sites, marketing campaigns, and email communications; and personalize online content. Specifically, we may use Tracking Technologies for the following purposes:

• Session Usage: We use first-party cookies to retain session information as you navigate from page to page within the Site. For example, we use cookies on our Sites to understand visitor and user preferences, enhance your experience, and track and analyze usage, navigation patterns, and other statistical data.
• Site Performance & Effectiveness: We use Tracking Technologies to understand, improve, and analyze our products, features, and services, including as you navigate through our Sites or access them via other websites, applications, or devices. We collect analytics information to measure the performance of advertisements; understand usage patterns and campaign effectiveness; and assess whether you have interacted with our Sites, content, or emails (including whether an email was opened or acted upon). 

We engage analytics vendors to help us understand how you use our Sites and may receive reports based on their use of these technologies, both on an individual and aggregated basis. We also use these technologies to share aggregated insights with our marketing and advertising partners.  

• Advertising: We utilize third-party marketing and advertising vendors to display advertising on our Sites and/or manage our advertising on other websites. These vendors may use Tracking Technologies to serve advertisements based on your browsing activities and interests. We may also use Tracking Technologies for cross-device matching to provide a personalized experience across your devices. This includes the use of probabilistic and deterministic data to make educated assumptions that associate you with the devices you use. For example, by linking your mobile device and computer, we can store your preferences across devices and better tailor our marketing and advertising efforts. 

Additionally, we may combine data collected through Tracking Technologies with other information we collect to create a user profile. This profile may be shared with marketing and advertising vendors, including ad networks, for the purpose of delivering advertisements that are more likely to be of interest to you. These vendors may also use the information to recognize you across various platforms and channels (including but not limited to computers, mobile devices, and smart TVs), and over time, for purposes such as analytics, attribution, and reporting. If your IP address indicates that you are located outside the European Union and you do not wish to have this information used for interest-based advertising, you may opt out. Please note that opting out does not mean you will no longer see advertisements; rather, you will receive generic, non-targeted ads.

• Security: We use Tracking Technologies to help protect the safety, security, and integrity of our web properties and those who interact with us. This includes detecting, preventing, and responding to security incidents, as well as addressing other malicious, deceptive, fraudulent, or illegal activity.

Categories of Cookies: We may use the following categories of cookies on our Site to achieve the purposes described above:

• Essential Cookies: Essential cookies enable core site functionality and are necessary for the Site to operate properly. These cookies cannot be disabled through our systems. While you may configure your browser to block or alert you about these cookies, some parts of the Site may not function correctly as a result.
• Functional Cookies: Functional cookies enable the Site to provide enhanced functionality and personalization. These cookies may be set by us or by third-party providers whose services we have integrated into our Site.
• Analytics Cookies: Analytics cookies allow us to count visits and traffic sources, enabling us to measure and improve the performance of our Site. These cookies help us identify which pages are the most and least popular and understand how visitors navigate the Site.
• Targeting Cookies: Targeting cookies, including social media cookies, may be set on our Site by advertising service providers, third-party advertisers, ad networks, or data exchange partners. These cookies may be used to display relevant advertisements to you on third-party websites.

4. Your Choices

a. Managing Cookies at the Browser Level: Please review the information below to understand your options for managing cookies at the browser level, based on your geographic location.

Individuals located in the EEA, Switzerland, or the U.K.: Please see below for instructions on how to exercise your choices regarding cookies.

Individuals located outside the EEA, Switzerland, or the U.K.: You may control the use of non-essential cookies at the individual browser level by visiting the “Cookie Settings” link in our Site footer and selecting which categories of cookies you wish to disable. If you are located in California, you may visit the “Do Not Sell or Share My Personal Information” link in our website footer to disable third-party cookies.

Please note that if you use multiple computers or mobile devices, you will need to adjust the settings on each browser to reflect your preferences. If you choose to disable functional cookies, you may still access our Site, but some features or areas may be limited.

Additionally, most web browsers include settings that allow you to enable or disable cookies at any time.

b. Opting Out of Interest-Based Advertising: To opt out of interest-based advertising by third parties, please refer to the resources below:

• Individuals located in the United States:
  • Digital Advertising Alliance (DAA) self-regulatory opt-out page
  • Digital Advertising Alliance (DAA) mobile application-based “AppChoices” download page
  • Network Advertising Initiative (NAI) self-regulatory opt-out page
• Individuals located in the EEA, Switzerland, or U.K.:
  • European Interactive Digital Advertising Alliance (EDAA) consumer opt-out page

In the mobile environment, most mobile operating systems offer device-based opt-out options that are transmitted to companies providing interest-based advertising. To set an opt-out preference for a mobile device identifier (such as Apple’s IDFA or Android’s GAID), please visit the device manufacturer’s current instructions or refer to guidance on how to limit ad tracking for your specific operating system.

Please note that these settings must be applied on each device—and each browser on that device—for which you wish to opt out. If you clear your cookies or use a different browser or device, you will need to reapply your opt-out preferences.

5. Supplemental Information for the EEA, Switzerland, and U.K.

In the event of any conflict or inconsistency between other parts of this Notice and the terms of this Section 5, the provisions of Section 5 shall govern and prevail with respect to the processing of personal data from the EEA, Switzerland, and the U.K.

Unless and until you provide your consent, only Essential Cookies will be enabled. Other non-essential cookies and Tracking Technologies on our Site, such as Functional, Analytics, and Targeting Cookies, will only be activated if you provide opt-in consent via our Site’s cookie banner.

You may withdraw your consent at any time (with future effect) by clicking the “Cookie Settings” link in our Site footer and disabling cookies using the available toggles. You may also adjust your preferences through the same toggle settings.

6. Notice Updates

If there are any material changes to this Notice, you will be notified on our Site prior to the changes taking effect. We encourage you to periodically review this page for the most current information regarding this Notice.

Your continued use of the Site constitutes your acceptance of any changes made to this Notice. If you do not agree to the revised terms, your sole remedy, subject to applicable law, is to discontinue use of and access to the Site.

You acknowledge that this information may contain inaccuracies or errors and is subject to change. We expressly disclaim liability for any such inaccuracies or errors to the fullest extent permitted by law.

7. English Version Controls

Non-English translations of this Notice are provided for convenience only. In the event of any ambiguity or conflict between the translations, the English version shall be authoritative and shall control.

8. Contact Information

If you have any questions or concerns regarding this Notice or our privacy practices, please contact us via email at privacy@astreya.com.

For more information about our privacy practices, please also refer to our [Privacy Policy].