Ever realized how easy it is to order food from the comfort of your home these days? Or, for that matter ordering all your essentials which is now only a click away! But, when you come to think of it, this wasn’t really the case until a few years ago. When food delivery websites and apps entered the market, they completely disrupted the industry and changed the game for consumers at large. Soon, there was a sudden surge in competition among the players to make the experience quicker and convenient. The result? We had apps like Uber – a ride booking and sharing app that introduced something called ‘UberEats’! Uber figured a way to enter the food delivery space as a competitor, with this feature.       

It would be safe to say that the competition among businesses that are application-led, has only increased in the past 3-4 years. With every business wanting to stay ahead in their game the consumers have been witnessing technological disruptions and advancements, more often than not. Therefore, it is imperative that any and every business focus on developing their digital innovation strategy.

So, what exactly is a digital innovation strategy? It is an extensive plan that creates a roadmap for digital transformation of businesses while also aiming to improve other physical aspects including engineering, manufacturing and services. These strategies are also responsible for driving and defining the desired outcomes of the transformation throughout the journey of innovation.

However, it is important that organizations and their leaders clearly define their digital innovation strategy to achieve full potential. 

How can businesses develop effective digital innovation strategies that help to achieve the full potential of the digital transformation?

Let us delve into the ‘how’ of digital innovation strategy, 

  • The people and their ease: Your innovation has to center around your end user (customer/consumer, partner and supplier) and your end user is only looking for one thing, ease. Whether it’s your app’s seamless user-interface or the quick turn-around-time from landing on your homepage to making a payment on your website’s payment gateway, it is the quick and immaculate technology and engagement experience that your users are looking for.  So make sure that you incorporate emerging and advanced technology in your strategy which can make your end user’s experience effortless.
  • Be a ‘pro’ at ‘product and service innovation’: Perform that thorough research before you create a new product or before you make changes to the existing product. Seek feedback from the market and get to the bottom of your audience’s needs. Research, survey and feedback are the only ways in which you can achieve the full potential of your digital innovation strategy. 
  • Did we also mention that there’s a ‘pro’ in ‘processes’ too?: Yes, innovation is important to stay ahead in the market. But, defining your process that lays the roadmap to your digital innovation is equally important. Additionally, constantly refining your existing internal processes and reporting mechanisms will pave the way for your workforce to operate as per the desired route of your digital innovation strategy. 
  • Empower!: You read that correctly! Try deploying the right technological solutions and platforms that manage an entire application lifecycle end-to-end and empower your employees with the right tools to achieve the desired innovation and the outcomes associated with it. 

Conclusion: Develop a digital innovation strategy that fits your company’s vision and mission. Developing and implementing the right digital innovation strategy while equipping your workforce with the right tools will offer better visibility to your organization and make you stand out among your competitors.